Rebranding Rides
To make an impact on the streets of New York City and with customers, the Manhattan Mini Storage “Storage Taxi” fleet of vans was rebranded to the “Free Storage Shuttle” complete with a fresh look, new logo and some OOH advertising to increase brand awareness and highlight a key selling point in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
A photography and video shoot were produced as part of the launch. This illustrated the process from curbside pickup to packing your unit to help highlight this key differentiator in the market.
Project Overview
Goals: Brand Awareness
Audience: Manhattanites
Medium: OOH, Social
Skills Showcased: Design, Art Direction, Branding, Concepting, Photography and Video Shoot Production
Results: Increased awareness of this crucial offering resulted in expanding the Free Storage Shuttle fleet to meet increased demand.