Driving Mobile Payments
To help protect parking customers and staff during the COVID-19 pandemic an initiative was created to promote ParkFast's new mobile payment offering. Using an integrated approach the website, social media and on-site activations were used to execute this campaign, resulting in huge increase in mobile payment in just 1 month.
Project Overview
Goals: Increase awareness and convert cash/credit customers to mobile payment customers
Audience: Current customers
Mediums: mobile, digital, 36 on-site activations
Skills Showcased: Creative direction, design, animation/motion graphics
Results: a 20% increase in mobile payments within the first month