You Can’t Take It With You
Manhattan Mini Storage | College Student Campaign
With a tight timeline and small budget to execute the campaign across multiple channels, the strategy was to get students attention with the outrageous juxtaposition of the places they'd travel over the summer that their college dorm items just wouldn't have a place for.
Project Overview
Goal: Promote two Manhattan Mini Storage solutions to local college students
Audience: NYC college students who need a place to store their items for the summer
Mediums: Postcards, Digital/Print Ads, Spotify, Social Media posts and banner ads, Email
Skills Showcased: Concepting, Design, Creative Direction
Results: Increased awareness among targeted student groups and, sales goals were met or exceeded at individual storage locations.